Matrix Amplify Root Lifter is Step 3 in a 4-Step volumizing system. It builds body and thickness at the roots, and provides long lasting volume with flexible memory hold.

This volumizing shampoo features Thixel Thickening Technology which boosts from the base as it thickens without weight to achieve fuller hair that’s clean to the touch. Matrix Amplify Volumizing Shampoo delivers increased thickness, maximum volume and long-lasting memory hold.

Directions:

• Direct nozzle applicator close to the scalp
• Apply to areas where you need lift most
• Gently massage on to root and scalp
• Blow dry, set, or dry naturally